The Great British Week of Sport aligns each day to a specific theme, to ensure a wide reach of the BeActive message and the opportunity for a greater variety of people to take part. This also enables a range of partners to showcase how physical activity can support our mental, physical and social wellbeing.
To get involved in 2021 we encourage you to offer an event or activity as part of the week, this doesn’t need to be new, it can be whatever you want it to be – from opening up a regular class to a free trial for new members, opening up an app for free, a virtual workout, all the way through to going for a world record. It doesn’t need to be new, simply use our FREE digital marketing toolkit to align with the week.
Registering your event is easy, and we’ll help you along the way to put on a fantastic event or activity to engage the public as part of the Great British Week of Sport.
Please check back here on the website or follow us @gbweekofsport to hear when registration is open for 2021 and when Great British Week of Sport will take place in September 2021.