The Great British Week of Sport has evolved from the European Week of Sport – an initiative of the European Commission to promote sport and physical activity across Europe – to #BeActive.
Sport and physical activity contribute substantially to the health and wellbeing of European citizens, however the level of physical activity in Europe is currently stagnating and even declining in some countries. The European Week of Sport is a joint response to this challenge as well as a call for action.
Over 30 countries participate in this all-inclusive campaign, inspiring Europeans to #BeActive on a regular basis and create opportunities in people’s everyday lives to be healthier and happier through the involvement of physical activity.
The UK has been involved in European Week of Sport since it’s conception and in 2019 reached 4.21 million people from across the UK alone. For 2020 we will work in partnership with European Week of Sport and continue to inspire people to #BeActive aiming to increase its impact on last year’s outcomes.