THE GREAT BRITISH WEEK OF SPORT
The Great British Week of Sport launched in 2020 with the aim to inspire the nation to celebrate the power that sport and activity has on our mental, physical and social well-being.
During the week we aligned each day to a specific theme, to ensure a wide reach of the #BeActive message and the opportunity for a greater variety of people to take part – the week included everyone, regardless of age, background or fitness level.
In 2020 with the backdrop of the Coronavirus pandemic we knew it was important to still deliver the week but in a different way. Therefore, through a mixture of virtual and physical initiatives from grassroots to elite level we aimed to unite and empower Britain towards the health of the nation which has never been so compromised.
The week saw us work with a few key partners dedicated to improving the health of the nation, including Mind, StreetGames, Para Dance UK, Ordnance Survey and many more. As a result, with the help of National Fitness Day we were able to inspire more than 21 million people to be physically active during Great British Week of Sport.
The Great British Week of Sport offers all a great chance to promote and celebrate physical activity and sport emphasising the power it has to bring us all together.